In the digital world, no one questions the importance of the website for a company. Regardless of the segment or size of your business, a web page is the minimum digital presence that an organisation must present to guarantee its credibility

In the digital world, no one questions the importance of the website for a company. Regardless of the segment or the size of your company, a web page is the minimum digital presence that an organisation must present to guarantee its credibility. Do you know of any successful brands that don’t invest online?

The Internet has been changing people’s consumer behaviour. For example, if you wanted to know more about a product/service before, you would need to go to a store.

Today, however, it is enough to access the content of websites, blogs, forums and social networks to read recommendations and compare prices. As expected, such changes also change the customer’s purchase journey.

Because of this, in today’s post, you will understand the importance of having a website for your company. If you are interested in this subject, read on and check it out! What changes in the purchase journey?

(more…)